![]() It’s about establishing a relationship that can one day benefit both of you. Networking is not about finding someone who can help you right this second. His rule was to treat everyone like they could put you on the front page of the New York Times…because someday, you might meet that person. You never know who might help you one day with your work. I remember watching Tim going around SXSW and getting to know people who would go on to become some of the most influential investors and founders in the world. Especially the people that other people ignore. How does he do it? Tim’s strategy is simple: He treats people well. His media opportunities are the secret envy of almost every entrepreneur or author. Treat Everyone Like They Can Put You On The Front Page Of The New York Times Tim routinely gets 8-10 hours of sleep-something I’m happy to have copied early on and have not fallen into the ‘lack of sleep as a badge of honor’ trap. There is an art to asking for and trading favors-the most essential part is the social decorum around obscuring the very thing you are doing. No one likes that.” It was a technique I’ve used many times since. In fact, in the future, you’ll have better luck when you ask for things if you don’t try to make it seem like the person owes you. He replied really quickly, “Ryan,” he said, “I’ll link to you because you asked-not because of these reasons. ![]() I laid out this clear case as to why-the things I’d done for him in helping launch his book, how many copies it had sold, places I’d secured links for him. When Tim’s blog was just starting to take off, I emailed him and asked him if he might include a link back to mine. I probably would have walked away in frustration after the first negative experience. They just announced the development of what will be Tim’s third crack at a television series. Making money is easier than most people think- knowing why and what for, and not being driven in the wrong direction to get it? Much harder. This insight changed the course of my business as well as my life. “Then why are you doing so many things you dislike to earn more of it?” he replied. “Ryan,” he said, “What do you do with your money?” Basically I just put it in the bank, I told him. Then he asked me something I’ve never been asked. He asked me what I was working on and what I was trying to accomplish, and I gave your typical answer: I wanted to be financially successful. There’s some good stuff in there, but I thought I would take the time to articulate the lessons I learned from watching and working with Tim-because they could fill their own book.Īround the time I was starting my marketing company, I had a conversation with Tim. This week he’s publishing Tools of Titans which looks at all the things he’s learned from billionaires, athletes, filmmakers and creators he’s interviewed over the years. Needless to say, I’ve learned an incredible amount. In the ten years we’ve known each other, I’ve watched Tim sell several million copies of his books, listened to hours of his podcast (so have 100M other people), and been lucky enough to spend a lot of time with him. Whether you’re a fan of his writing or not, that’s an objectively impressive accomplishment. Within a few months, Tim would go on to publish one of the biggest business books of the last decade and segue it into investments in Uber, Twitter, Facebook and WordPress. ![]() I hesitate to say he was “just a guy then,” but he was and I was even less of a guy (I was another guy’s assistant and couldn’t legally buy a drink).
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